Online store is gaining popularity day by day. Everything is moving online. Ecommerce players are making efforts to respond to their customer. But to create a successful online store and business, you need some important skills and tools. There is a number of eCommerce platforms out there. The eCommerce is huge and users have a plethora of options. Before you start with your eCommerce platform, you must make a right choice – WooCommerce vs OpenCart!
WooCommerce vs OpenCart
The success of your online store depends on the flexibility and performance of your Shopping Cart. Both of these are leading eCommerce tools that make your selling and inventory management easy. Both platforms come with tons of options for customization.
Launched in 2011 by WooThemes, WooCommerce is a plugin designed for WordPress websites. If you are a WordPress user, you can install the free WooCommerce plugin! The plugin can help you fully customize your site. Using WooCommerce you can easily convert WordPress site into a fully-functional eCommerce site. You can easily sell, manage and integrate payment gateways using WooCommerce!
It is a free open source platform launched in 2008. OpenCart is a simple and effective shopping cart platform. It is designed to manage the needs of any online store. It is free and features its own set of themes and extensions. A complete eCommerce platform which supports a server (usually MySQL5, PHP5, and Apache).
While choosing an eCommerce platform, you must notice it’s ease of installation!
It is a WordPress plugin, so you need a WordPress site to install WooCommerce. Once you are done with your site, you can install free/paid WordPress plugins. You can install plugins directly from the WP dashboard or use WordPress repository. You can also visit WordPress.org to download the plugins and themes.
Installing OpenCart is quite easy. There are two ways to install OpenCart –
Manual installation: This option is a bit complicated process. The first method provides better options and features for customization.
A single click script installer: The second method is another good option for your online store. It provides you the fastest installations.
The appearance of your website is the first thing your visitors will notice! The design of your store will help you gain some potential customers.
With WordPress, you have dozens of themes for you. You can use all eCommerce templates designed by WooThemes. It does not include some basic functionalities as compared to OpenCart. The plugin is free but you will have to pay for advance extensions. You need to pay for different payment gateways such as PayPal. WooCommerce provides limited support.
This eCommerce platform has tools to make an eye-catching design. By default, OpenCart boasts an impressive front-end template. But you have the freedom to choose your own template. OpenCart themes can be both free and paid. You have great add-ons options! With OpenCart, you can integrate Google Analytics, Facebook, and Twitter. There are great shipping options.
Multiple Stores Management
Both these platforms provide user-friendly and effective online store.
It cannot be used on websites other than WordPress. If you want to manage multiple online stores, you need multiple installations for multiple shopping carts.
With OpenCart, it’s easy to manage multiple stores. You do not need multiple installations to manage multiple online stores and sell products online! You can easily set up multiple eCommerce sites using single installation!
This is one of the important factors you need to consider while selecting right eCommerce platform for you.
As mentioned above, WordPress is an open source platform and it is frequently updated. While this is a great point, it’s also a nightmare! It is almost impossible to ensure that a website is 100% secure. The plugins and themes employ proper safety standards. Plugins and themes go through strict quality check process! You can use Sucuri to secure your site.
Since OpenCart is also an open source eCommerce platform, the code is available online. Even hackers can access the code and files framework structure. It is PCI compliant. This means proprietary data safety is guaranteed.
Both these platforms offer a great customization for your site. You can customize your website the way you want.
When talking about WooCommerce, it has great customization features. With WordPress, you get a complete control over your site. The plugin offers all the necessary administrative tools. You can customize and revamp the overall functionality of your website.
The template structure provided by OpenCart is not easy to access. The code is stored in the database instead of HTML. This makes it’s difficult for a webmaster tool to analyze your website.
Both WooCommerce and OpenCart has it’s own pros and cons. Both are popular and offers great functionalities. So, WooCommerce vs OpenCart is up to you. You need to analyze your website’s requirements before selecting any platform. If you have an independent online channel, and if you want to manage multiple stores, then go for OpenCart. But, if you want to easily customize the functionality of your website, then you should go for WooCommerce.
Tech-savvy and a passionate blogger. I have done software engineering from the University of Mumbai. Technology Specialist 2.0 in DOT NET. I also have my personal website http://glamourbytes.com/