Bad SEO practices are not something new! Many people tend to follow some wrong SEO strategies and end up losing their potential clients and page rank. If you are here, it means you are serious about your website and you want to optimize your site for Search Engines. Today we are going to discuss some bad SEO practices you need to stop right now!
What is SEO
By now, you must have already heard about SEO! Search Engine Optimization (SEO) is nothing but optimizing your website/web pages for search engines like Yahoo, Google, Bing, etc. It helps you to maintain your site’s visibility and boosts organic traffic to your website.
10 Bad SEO practices
Practices that are unethical and falls outside the boundaries of Google Webmaster guidelines are considered Bad! Don’t let these bad factors ruin your website’s ranking and growth.
We keep saying this again and again because it is very important to be unique. If you want to outshine others, you need to be different. Your content should be unique and precise. Non-unique contents are considered bad for SEO, simple because search engines already have the same contents and there is no use to index same contents again! Not only search engines but your visitors also hate duplicate contents. When you copy an article, you are not creating anything new.
2. Keywords Stuffing
Keywords are words or phrases that reflects that gist of your article. They play a vital role in deciding the future of your website. Plan and research well on your keywords. Ther is no specific limit mentioned for keyword density but Keyword stuffing can put a bad impression on search engines.
Read about Keyword Research
3. Spammy Comments
Obviously, who likes spam comments?! It is a good practice to remove/block spam comments on your blogs. Do not approve all the comments on your website. Approve only those comments which are genuine and serve some value to your customers. If you are a WordPress user, then you can use many WordPress plugins to block spam comments.
4. Buying Links
We all know the importance of links! A good backlink can boost your SEO and PageRank but be aware of bad links. There are many services which will insist you to buy links but be careful. You will get links but what kind of links? Will the links be safe for users? Will they be related to your website and content? In the worst case, Google might de-link your website, if they find you are buying links. Your website will no longer be visible in Search Results.
5. Too many Ads
The first and foremost aim of your website is to deliver your best to your customers. And it would be great if you provide them with a good UI. Unfortunately, too many Ads on your website can irritate users. Google might also punish you for placing too many Advertisement above the fold. So, if you have noticed a sudden dip in your traffic, then Ads might be the problem.
6. Overuse of H1 tags
Using Header Tags are very important. It helps you to define a proper structure of your website/webpage. H1 tags helps search engines to identify and analyze the content or the summary of your webpage. Excessive use of H1 tags can affect your SEO and website ranking.
7. Broken External Links
It’s very important to keep your website up-to-date. If you don’t update your website and external links frequently, Google might assume that you don’t care about your visitors. So, keep updating your website and links more often.
8. Irrelevant contents
Stick to your topic. Select a topic of your choice, then collect relevant information and data about the topic. Do not bluff or use false data. ANy irrelevant information or content on your website can cause you a great trouble. You might also lose your clients and visitors. This might affect your SEO badly.
9. Overloading Anchor Text
An anchor text is a word or phrase that is hyperlinked to another URL. So, if you want to link a keyword to a webpage form the same domain or to another website, then you will have to make use of anchor text. This helps in building links! But make sure you don’t overload your website with anchor text.
10. Loading time
If you want to rank higher in search engines, the website speed does matter a lot! Your website should load in less than 4-5 seconds and should work 24/7. SLow loading can frustrate users and you might lose some potential clients. Anything less than this is considered bad and can affect SEO of your site.
So, these were some bad SEO practices you must stop following. Try to avoid these bad strategies and you will see the difference!
Tech-savvy and a passionate blogger. I have done software engineering from the University of Mumbai. Technology Specialist 2.0 in DOT NET. I also have my personal website http://glamourbytes.com/