Page Rank (PR) is one the important ingredients used by search engines’ ranking algorithm. Google also uses this algorithm. There are about 200 ranking factors in this algorithm! Page Ranking is a measure of examining the importance of a web page. Page Rank is nothing but an algorithm that is used by search engines like Google, Bing, Yahoo to rank your website. Search Engine Optimization (SEO) is an analytical process which helps to improve website visibility on search engines. SEO helps to generate organic traffic and rank your website.
How Google rank your website
The first page shown by Google when you search for a query, is considers to be most relevant and useful. Algorithm used by Google determines page ranking of the websites. No human can interfere in these ranking. Google doesn’t let people know about ranking factors but through some research and relevant work we can consider following factors to be responsible for Page Ranking.
Top 15 Google Ranking factors 2018
1. Domain Name
First impression is the last impression! Same is the case with your domain name. It is the first thing that users notice therefore, you need to be careful while choosing a domain name.
Factors you need to keep in mind while purchasing domain name:
- Your domain name should reflect your purpose. If your website is about technology, then your domain name should consist of technical terms.
- Ease of memorizing: If your domain name is lengthy and complicated then no one would be able to memorize it. And if it is hard to memorize your domain name then unfortunately, no one will memorize it!
- Legality: You can not use existing brand name as your domain name unless you have the authority to do so.
2. Keyword Planning
Many people will tell you to start your SEO with keywords but let me tell you that quick research on your target audience will come handy. Try out finding answers to these questions and you would be surprised with the outcome!
What does your audience like?
What is the average age group of your audience?
How do they like to communicate?
These findings will help you to target which will offer the most value. If you approach keywords from the perspective of your targeted audience, then it will benefit your business.
If you are using WordPress, then Yoast SEO plugin will provide you with all-in-one SEO solution. Plan your keyword, on-page SEO and much more!
The search engine needs keywords to understand what your web page is all about.
3. Engaging Content
When you copy contents from other websites, you are not creating anything new. A stolen content will affect your page ranking negatively. A unique content will add value to the discussion and it will give a new perspective to the users!
How to write unique content
- Understand the topic
- Learn and research on the subject
- Use plagiarism tool to make sure your content is real and genuine
Plagiarism tools you should know
4. Back linking
Link building is one of the most powerful ways to boost traffic on your website. Links help in building page’s authority and improves page ranking. But plagiarized contents are penalized!
Link building process is quite tricky and you need to be cautious! So, it’s my advice for beginners to take it slowly till you get a hang of it.
Ways to get started:
- Start with internal linking: It is a process where you link one page to another (on your website). Link related posts with relevant keywords. Do not overload webpage with internal links.
- Backlink: Process of acquiring links from external sources. These links will point to your website/web page.
- Guest Posts: Most of the sites that accept guest post will give you liberty to backlink (at least one) URL of your choice!
- Infographics: These are easy to understand and interpret. Infographics contain visual data and are easy to share. Be careful while selecting data for infographics. If you want to hire someone to do the job, then Dribble is great option for you. And once you are done with the infographics, you need to create embed code using Siege media generator.
Also Read: 10 free must have WordPress plugins
5. Decrease loading time
Slow internet pisses us off and it definitely frustrates the user when it takes longer to load a web page. Page speed is one of the important aspects for users and for the search engine.
Some figures and facts claim that ” 40% of the people abandon a website that takes more than 3 seconds to load.” So, if you think page speed is not important, then you need to get back to basics.
How to decrease page load time?
Minimize HTTP Request
According to a research conducted by Yahoo, 80% of the page loading time is spent on downloading different web contents like images, scripts, etc.
HTTP request consists of all these web-based components and therefore, more the on-page content, the longer it takes to render the page.
- Good way to optimize images if to name them correctly. Embed a keyword in your file name. Avoid filename like 3412_0.jpeg
- Image attributes like alt text should contain a brief description of your image with relevant keywords.
- Reduce the file size to improve your loading time.
- If you are a WordPress user, then you can use WP Smush to compress and optimize your images.
- Embed videos from sites like YouTube, Vimeo
- Save videos as MPG, WMV, MOV, MPEG, or M4V
Your location might affect your speed so it is recommended to spreading your content across servers. This process might lower page loading time. Content Delivery Network (CDN) will help you achieve your goal.
CDN is nothing but a collection of servers that sends files quickly and compress files.
6. Social Connect
SEO and Social media marketing are two very important factor that attracts users. Social media has a huge brand connection and high quality content so, investing in SEO is not at all a bad idea! Following are the factors that boost Google ranking:
Growing numbers of followers: “Google only loves you when everyone else loves you first.” by Wendy Piersall. Growing your number of followers is a slow and steady process but it can put a great impression on your visitors in a long run!
Optimize your posts: Use right keywords, right hashtags for your posts. Google also tends to favor popular social media posts in the top sections of its SERPs.
7. Optimize Page Title
Heading tags or H tags are used to create headings on a web page. H tags defines 6 levels of headings from h1 to h6
h1: H1 tag is the main heading of the page (page title). This tag is easy to optimize. The title should consist of relevant keyword.
h3: 2nd subheading
h4: 3rd subheading.
Security is the most important ranking factor for Google. Hyper Text Transfer Protocol Secure (HTTP) is a secured version of HTTP. In other words, HTTPS indicates secure and encrypted (using Transport Layer Security) connection between your browser and your website.
Why HTTPS is important?
HTTP activity can be read by anyone involved in the same network. But have you ever noticed padlock sign during bank transaction? Any website wherein you have to submit or enter personal information is secured using HTTPS. And Google loves and prioritize your security.
9. Mobile friendly websites
A significant number of people use mobile for searching stuff, online transaction, online shopping, etc.
A mobile-friendly website can improve the user experience. If you are still not familiar with the mobile market, then this might help. The best way to use mobile SEO is to have a responsive website. If you are a WordPress user, then you can opt for various responsive themes.
A mobile-friendly website can help users to browse using chrome, safari, etc.
10. Accessible URLs
One of the major aspects of SEO is to make your website easy to understand for both users and search engine robots. Although search engines have become more advanced, they cannot analyze web page the same way a human can. SEO helps search engines to analyze web page. URLs should contain relevant keywords.
11. Optimize Metadata
Metadata is a set of data that describes other data. It consists of elements like author, keywords, abstract description, etc. Optimizing metadata helps search engine to interpret information from your website.
There are 3 main components of metadata
Meta Title: The first thing you see in search results. This is similar to HTML Title tag.
Meta description: Brief introduction to the topic. Contains keyword
Meta keyword: Focus keyword present in Meta title and Meta description.
11. Use rich schema
Visual based information can attract visitors. This might not be possible for everyone but you can try this out. Take an opportunity and use rich schema and snippets to enhance your web based contents.
Also Read: Best Free Web Hosting Sites in 2018
12. Update your website
Search engines loves dynamic websites. Static websites ranks lowers than a dynamic website. If your business is important to you, then frequently updating your website is must. Updating your website regularly demonstrate that your business is well organized and it creates a good impression on your clients. Updating your website will gain you new users and maintain your viewers.
Just a creating and designing a website is not enough to earn the potential clients. You need to update and maintain your website frequently.
13. Google Console
Verifying your website at Google Webmasters tool is another very important factor. Google console integration will provide you valuable data insights about your users and your website!
14. Country TLD Extension
Your locality can affect your SEO ranking. If you trying to target specific group of people belonging to a particular locality, then using that country TLD (like .uk, .in etc) can help you a lot! These extensions will help you achieve your goals and improve your page ranking!
15. User Experiences
Last but not the least! User experience is very important because Google focuses more on users. As Google algorithm is becoming more advanced, you need to focus more on users expectations and their experience. A user friendly website is dynamic and gives proper navigation controls to users.
Now we are finally done with some of the most essential raking factors that you must know. So, let’s master these skills and enhance your website.
Tech-savvy and a passionate blogger. I have done software engineering from the University of Mumbai. Technology Specialist 2.0 in DOT NET. I also have my personal website http://glamourbytes.com/