The things that matter to Search Engines are often off-page! In order to increase the visibility of your website, you need to focus on Search Engine Optimization (SEO). Off-page SEO includes all the activities carried out after the blog is published online. Social media marketing, backlinking, etc is a part of Off-page SEO. Today, we are going to discuss off-page SEO and directories.
It is a process of improving your website in search engine results page (SERPs). Off-page SEO helps Google to understand what people think about your website. If your website has a lot of valuable links pointing to your site, then search engine will assume that your website is doing a great job. That is why people focus on link building. Off-page SEO occurs outside your webpage.
Importance of Off-page SEO
Take for example, whenever you plan to go out for a movie or on a trip, you take a review of the movie or the place, right? The reason behind taking a quick review is that you don’t want to take any chance. What if the movie turned out to be boring? Or the place you are planning to visit is not that good? Don’t you think you are going to waste your time and money if things don’t meet your expectations!
Similarly, when people see good comments or posts about your website, they will assume that your website has got a great content. This is why off-page SEO is important. It will help to improve the ranking of your website and it will help you to gain potential readers!
Benefits of Off-page SEO
If you are planning and implementing your strategies right, then you have following benefits!
Increase Page Rank
One of the most important factors in SEO is Page Rank. It is a number between 0 and 10 which indicates the relevance of a website. It is the system invented by Google founders, Larry Page and Sergey Brin.
With off-page strategies, you will have a good amount of backlinks and a good social media marketing. This will help you increase organic traffic to your website. You will gain the audience and this will help you with better website ranking!
When a website ranks in the first page of search engine, it gets maximum views and exposure. More exposure means more links and more page visits!
It is the most effective factor for off-page SEO. Link building is a process of getting more external links. The process includes pointing some external sources to your website. There are many directories which provide you backlinks! Relevant and good quality backlinks will help you with your SEO.
Also known as link directory or subject directory which helps listing websites based on subjects. A web directory includes entries of websites and links to those sites. In most of the websites, the entry is about the whole website rather than just about a webpage. Each entry includes the title of the site and description of the contents.
It is the process of listing your website to various directories, also known as databases under the correct category or sub-category. Make sure that you submit your site under appropriate category or sub-category to take full advantage of directory submission. The process includes following steps:
- Choose a directory.
- Check popularity and SEO friendliness of the directory.
- Read it’s submission criteria.
- Provide your website details
- Submit your site.
The benefit of directory submission
Quality Backlinks: Most of the directories are manually supervised for spammy and wrong submissions. Hence, these sites are spam free and safe to use. Some directories also provide do follow backlinks which will help you get more audiences. This will give you high quality and secure backlinks.
Paid Posts opportunities: There are high chances that you get review requests and paid post opportunities through directories! Some directories are very popular because of its content that most of the businesses look for paid reviews postings.
How to start with directory submission process
Before submitting your website, there are few steps you need to follow. This will make your submission process hassle free!
1. Make a note of following thins.
- Your blog URL,
- A brief description of your website.
- Your blog’s RSS feed URL,
- Your social media links.
2. Research about popular Web Directories
We will make this easy for you. Here are our Top 5 Best Web Directories for you!
Though new in this field but has quickly gained popularity for being one of the most trust web directories all around the world. It has over 80 K visits per month. Getting listed in the directory costs $60 per month. But it will benefit you in long run.
2. Alive Directory
This Directory is a well-established general directory. It features a strict editorial oversight which maintain the quality of website listings. You can submit your business website not only to general business categories, but to appropriate categories within your location. This helps you to target local population.
Released in 2001, JoeAnt is a popular web directory with a massive web presence. With a great exposure and traffic flow nearing 80k, the site receives a high SEO score. This makes JoeAnt a SEO Friendly directory. It lists best websites and has a wide variety of topics.
4. Jasmine Directory
It was founded in 2009, and it’s one of the top tier directories. Jasmine lists businesses, websites and companies. Users can enhance their website listings by adding their businesses’ address, phone number, etc. A Google map with the business location is generated based on your information. Users can suggest their resources in the various topic and categories.
It has been one of the most preferable choices for most website owners. Scrubthweb directory has a highly interactive navigation options and the excellent SEO tools. Created in 1995, Scrubthweb receives over 400k hits every month! It is free of cost!
This was all about off-page SEO and web directories! Implements these strategies and make your website rank good on search engines!
Tech-savvy and a passionate blogger. I have done software engineering from the University of Mumbai. Technology Specialist 2.0 in DOT NET. I also have my personal website http://glamourbytes.com/